Over the last 24 hours, the Redskins have endorsed a Twitter campaign based on the hashtag #RG3toDC. The Twitter gatekeepers at Redskins Park (i.e. me) have kept an eye on the tweets throughout the day to monitor the excitement level from fans.
Not surprisingly, it’s off the charts.
Over on the Redskins.com homepage, a landing page has actually been set up to track these tweets, by turning the twitpics into a Griffin mosaic. If you hover over the mosaic, the pictures become visible, and if you click on a given pixel, the corresponding tweet appears.
It’s pretty cool.
Most of the mosaic is being filled in by average, die-hard Redskins fans, but a number of celebrities have rolled out the burgundy carpet for Robert Griffin III, recording video greetings. Those videos have been tweeted out throughout the day on our Redskins Twitter handle (@Redskins), and I encourage you to check up on each video.
Here’s the VIP list of welcomes to the district for Robert Griffin III. Click on the twitvid link to watch: